NLA - newspaper licensing agency

The NLA generates over £20m in B2B revenues for publishers through licensing use of their content by press cuttings agencies (PCAs) and client companies that monitor press coverage. In the autumn of 2009, the NLA will extend its licences to incorporate newspaper web content that is utilised by commercial aggregators and their clients – PCAs and businesses. That will be followed by the launch of the eClips Web database service which will offer a service to aggregators and PCAs that is directly powered by feeds from your newspaper content management systems.

The media monitoring market

At present commercial aggregators ‘scrape’ newspaper website content and charge for the supply of content to clients. The majority do so without the express permission of the publisher and the market is estimated to be worth in the region of £10m. The NLA plans to license this activity on your behalf and create a web database service powered by direct feeds from you.

Objectives

The objectives of this initiative are to:

• Generate new short to medium-term revenues for publishers
• Protect licensing revenues as media monitoring companies increasingly focus on web content, in favour of print.
• Give publishers an improved level of control and visibility over the use of their content in the monitoring market.

Supplying feeds from your CMS – eClips Web

eClips Web is a publisher controlled database of website content which will remove the need for media monitoring organisations to scrape content from your sites. The database will be populated with direct XML feeds from your CMS systems. The technical specification for these feeds is available as a download.