NLA - newspaper licensing agency

Apply for a Licence

As newspapers continue to invest in the development of their web content, professional monitoring of websites has grown. It makes sense for businesses to monitor both the printed and online editions of newspapers, as both mediums publish unique content. The NLA’s own research indicates that:

• 31% of website content never appears in print
• 38% of print content never appears online
• For information on website readership http://www.nmauk.co.uk/nma/do/live/onlinenews?onlineNewsModel=18169)

The NLA has developed some guidelines in respect of newspaper websites and how they can be used. In addition, we are extending our licences to include newspaper websites and also creating a central database of website content from which media monitoring organisations will supply clients.

Licensing

Copying website content to create a monitoring service needs a licence from publishers, just as print copying does. The NLA has created a range of licences for monitors and service users. The agency you use to supply you with relevant web content, will need to be licensed with the NLA and you will need to be licensed with the NLA to receive the content.

Existing NLA Licensees – You will need a simple extension to your existing NLA licence to cover web content. This will be arranged for you at the time of your licence renewal but please note that charges will be backdated to cover your use of web monitoring services from when charging is officially introduced on January 1st 2010.

Non Licence holders – Any new licensees wishing to receive a web monitoring service after January 2010 will need a simple web licence which you can complete on line.

Receiving a web monitoring service

Many web monitoring services suffer from basic flaws in the technical process of copying data from websites, which limits the quality, breath and timeliness of content. The NLA is pleased to announce its creation of a new service ‘eClips Web’ which feeds directly from newspaper systems to web monitoring suppliers so they can offer better services to you, their clients, augmented with readership and other data. This service will be available from your media monitoring agency in 2010.